Monday, December 10, 2007

Nutty Buddy by Mark Littel, A picture's worth 1,000 words

Former pitcher Mark Littel has come up with what he claims is a better groin protecter for athletes. How do you go about marketing and creating buzz for a new and improved cup that costs twice as much as conventional ones? Well, Mark decided to "take one for the team". In this video clip, he demonstrates the effectiveness of the product by standing in front of a pitching machine and putting his product to the test.

The clip has gotten more than 50,000 views thus far and counting. Proving once again, show is more effective than tell....and people never get tired of seeing guys get hit in the groin.

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