Sunday, July 8, 2018

They can't use you if they can't find you.

Why use Every Door Direct mailers?

By Ed Duffy
Easy Street Designs

They can’t choose you if they don’t know you’re there.

Most people know the value of shopping local, when the quality is there. It promotes local economic well being, which benefits the whole neighborhood. The key for local independent businesses is to present them an opportunity to do so, then execute on the promise.

Execution is the long term key. If you bring people in and disappoint them, you’ve done worse than just waste the money you spent getting them there, you’ve diminished the effectiveness of future advertising because disappointed customers often share their experiences with others, especially on social media.

But you can’t even put yourself to the test if your potential customers aren’t aware of your existence. Every Door Direct mailers are a great, cost effective way to reach nearby neighborhoods and ensure that you’re inviting everyone to give you a try.

What is Every Door Direct mail? It’s a form of direct mail that doesn’t require any special permit. Anyone can do it. You can get your own account on the USPS website or a printer, such as Easy Street Designs, can use their account and help you select the neighborhoods based on your target market and your budget.

The Post Office can offer a very good rate (about 18 cents per piece) because the parameters (requirements) make it easy for them. There are minimum size and weight requirements, which make them easy for the mail carrier to handle and distribute. They don’t have individual addresses, it’s just one per home. They cover entire carrier routes so there is no machine processing Bundles are simply given to the carrier responsible for that route. The customer is responsible for labeling the bundles and bringing them to the individual post office that serves the routes they’ve selected.

Customers can select carrier routes online and set up an account if they like. You can also view and select carrier routes without an account and give the information to your printer, if they offer EDDM services. You must choose at least 200 addresses (most carrier routes are bigger than that anyway) and fewer than 5,000 per order.

Terms, pricing and specifications for the mail pieces themselves will vary from printer to printer.

Easy Street Designs, in Colorado Springs, offers EDDM products through their Neighborhood Values products at We have an individual mailer, where one business can use and entire 9.5” x 6.5” full color, two-sided post card, on 100lb gloss cover stock. Cost is 50 cents per address and is all-inclusive. We’ll help you select routes, do the design and layout (you may also provide your own if you’d like), print the cards, place the order, pay the postage, fill out and attach all paperwork, and deliver them to the servicing post office. This service is available throughout Colorado Springs, Security-Widefield and Fountain, Colorado.

We also offer a group promotional product called Neighborhood Values postcards. In this case, Easy Street Designs selects the mailing area, which is usually between 2,500 and 4,000 addresses, and lets people know through the blog and on Facebook where the mailer is going. There are a maximum of 6 ad spaces, full color, measuring 3.75” x 4.25” available on the 9” x 6” postcards, which are also printed on 100lb gloss cover. Cost on this product is just 10 cents per address and again is all-inclusive. At this time, Easy Street Designs only offers this product in the Security-Widefield, Fountain, Colorado area.

If you don’t have a printer in your area that offers EDDM products, you can set up an account on your own. The EDDM indicia is generic and can simply be downloaded and printed as part of your post card design. You can print out mailers yourself, following the USPS guidelines for EDDM products, or have a local printer do the printing, according to specs, then bundle and deliver them to the post office yourself.

If you do live in our neighborhood and want to take advantage of Every Door Direct mailers, we invite you to give us (Easy Street Designs) a try. Otherwise, if your local printer isn’t currently offering this kind of service, maybe you can convince them they should.

Tuesday, March 29, 2016

Fountain Valley Senior Center Newsletter

Easy Street Designs prints the newsletter for the Fountain Valley Senior Center, in Fountain, Colorado, each month. We print 750 copies of the 12 page, black and white newsletter, most of which are mailed directly to the Center's members.

Advertising is available at a rate of $35 for a 1/4 page ad. We normally print during the last week of each month, so if you'd like to be included in the next issue, contact us around the middle of the preceding month or earlier.

To get started, call 719-390-5080 or email

Sunday, March 1, 2015

It's going to be a great Spring for lawncare and landscaping business in Colorado Springs

In February alone, the Springs area got about 7 times normal precipitation for the month. Okay, normal is only 1/3", but still, a wet February can bring a very green early Spring. The means lawns need mowed earlier, weeds need pulled sooner and people generally start thinking about lawns and gardens earlier.

Now is the time to start thinking about getting new customers lined up. Easy Street Designs can help whether it's with doorhangers or flyers, car magnets, business cards, advertising and now even T-shirts. We have the products and we can do the design work as well.

Easy Street Designs offers full color digital printing, graphic design, promotional products and advertising products such as our Neighborhood Values Every Door Direct mailers. We also have very affordable local web advertising via

Don't let the competition get the jump on you. Call or email today for help with your Spring promotions!

Easy Street Designs, 109 Kiva Rd, Colorado Springs, CO 80911 • 719-390-5080

Monday, December 8, 2014

New: Every Door Direct Singles from Easy Street Designs

Now you can get full color jumbo postcards for Every Door Direct mailing in Colorado Springs, Security-Widefield and Fountain for just 50¢ per address, including layout, postage, printing, bundling and delivery to the appropriate post office(s).

Cards measure 9.5" x 6.5" . When you factor in both sides, it's essentially a full page of full color ad space on 100lb gloss cover stock. This allows for graphics, photo, information, qr codes and coupons if you like.  Cost is just 50 cents per piece, which includes layout if needed, full color digital printing, postage and delivery of you cards to the appropriate post office.
We'll help you select the carrier route(s) as well. Cards must be mailed within the Colorado Springs, Security, Widefield or Fountain areas. Minimum for the Every Door Direct program is 200. However you need to select entire carrier routes, which are typically more like 500-600 addresses each. Once your card is designed and approved by you, we'll print it, bundle it according to USPS specs, attach the appropriate paperwork and confirm with you delivery to the post office, Payment is required before production. 
To get started on your Neighborhood Values mailing, call Easy Street Designs at 719-390-5080, email or stop by the shop at 109 Kiva Rd, Colorado Springs, CO from 8:30am to 6pm Monday through Friday and from 10am to 2pm Saturday.

For details on this and our other Every Door Direct products, visit

Friday, August 15, 2014

Fountain Valley Neighborhood Bulletin Board

The Fountain Valley Neighborhood Bulletin Board is designed to be a colorful, handy, quick reference guide for area residents to find and patronize local businesses.

For the advertiser, it offers broad distribution, through participants at a very affordable price point. 

We’ll print 2,500 copies per run, 11 x 17, 2-sided, full color (folded). Participating advertisers will each get some to distribute as they see fit. 

Cost it just $50 per participant per business card sized ad, and includes layout if needed. 

Spaces are reserved on a first-come, first-serve basis. 

We’ll print the first edition when we have 30 participating advertisers. I’m thinking quarterly thereafter depending on demand and feedback. Ads are sold for each edition separately. (no multi-edition committment required)

To reserve your space, email or call 719-390-5080. 

Wednesday, July 2, 2014

Fountain Valley Shoppers Guide - individual promo

Encourage customers to shop local by reminding them of the diversity of products and services available in the Security, Widefield, Fountain area with this handy customizable reference map.

Your ad appears on the front cover, as well as on the inside map. 

New from Easy Street Designs. The 2014 Fountain Valley Shoppers Guide is full color on 11x17, 100lb gloss text stock. The map designates areas such as "Walmart Area", "Mesa Ridge", "Main Street", which are used as reference for the index of businesses on the back. 

Price includes ad layout if needed

25-49 $1.25 each
50-99 $1.00 each
100-499 $0.90 each
500+ $0.85 each 

 Call 719-390-5080 or Email to 

order yours today.

Monday, February 24, 2014

Neighborhood Values mailing 80906

Our next Neighborhood Values mailing will be to 80906. It will be approximately 2081 addresses, centered on Hwy 115 and Star Ranch/Cheyenne Meadows Rd (see image).

Cost is 10 cents per address for a full color 3.75" x 4.25" ad on our 12" x 6" jumbo postcard. To reserve your spot, call 719-390-5080 or email

For more information on our Neighborhood Values products, click here.