Tuesday, January 22, 2013

Neighborhood Values postcard mailing 01/31/13

Easy Street Designs and SouthSideBusiness.com will be sending out the next Neighborhood Values  direct mail postcards on or around January 31, 2013.

The 12"x6" full color postcards will go to approximately 1555 residential addresses, east of Powers and on either side of Fontaine Blvd (north and south). Neighborhoods include The Glenn, Peaceful Valley Estates, Cottonwood Meadows, Lorson Ranch and Peaceful Valley Country Club Estates.

If you're not familiar with our Neighborhood Values product, details are here. Contact Easy Street Designs at EasyStreetOrders@Yahoo.com, 719-390-5080 or 109 Kiva Rd in Security if you'd like to place your ad on this or future mailings.

Tuesday, January 15, 2013

Facebook's new search tool - Graph Search

By Ed Duffy

Facebook founder Mark Zuckerburg did a pretty good job of hyping up the "major announcement" that took place today at Facebook headquarters. While market reaction was less than jubilant, the new search tool he announced will add significant value to users and to advertisers.

The search tool called "Graph Search" will allow users to search the Facebook site for public posts, likes, pictures, interests and more, as well as items posted by their Facebook friends. Up to now, when you posted a picture of the Grand Canyon, your post would move its way down the timeline and perhaps after a few days, might never have been seen by anyone again. Now if one of your friends searches Facebook for Grand Canyon, your post will come up. It's actually kind of surprising that it took them this long. Site search is pretty routine for most sites. Perhaps they were trying to work out the best way to collect and monetize search data.

In any case, the new feature will make the site more interesting and useful to users and make posts for things like business pages more valuable by giving them new life. That new product announcement you posted 6 months ago is now much more likely to be viewed by many more people. No doubt advertisers will also be able to make use of new data as well, targeting people who searched for Mexican restaurants in a specific locale for example.

The roll out will be gradual. The feature will become available to a few hundred thousand users immediately, with more added as they work the bugs out. At first the search will focus on people, photos, places and interests. As a business user, it might be wise to share your business posts on your personal page, using comments which include the name of the business, location and product.

With hundreds of millions of users worldwide, the question for Facebook has always been how to monetize all those eyeballs. This new feature, by itself, may not have an immediate huge impact on earnings, but it's another incremental increase in value. They don't necessarily have to hit home runs so long as they keep getting hits. I think this one is a hit.

Monday, January 7, 2013

Neighborhood Values Postcard mailing, January '13

Our first Neighborhood Values postcard mailing of the year will be to approximately 1,558 addresses in central Widefield, specifically to carrier routes C010, C011 and C013.

I'd like to get this one in the mail around the 15th, so if you want to be included, please call or email ASAP. As always, price (10 cents per address) includes ad layout if needed, printing and postage.

If you're not familiar with our Neighborhood Values postcard mailings, Get Details Here.