Here at Easy Street Designs, we used to give away one large prize as part of a holiday drawing. With the down economy, we decided a couple of years ago that 5 smaller prizes would bring some good cheer to 5 times as many families, so we put together Christmas Baskets full of toys and games and coloring books and such. They've been a big hit.
This year we want to add a new twist - free goodies from our business customers (can be for kids or adults). Naturally, businesses that donate to the prize baskets will appear on the posters and in the basket itself. You may also add your business card, flyer or brochure to the prize.
Prize should be stand alone, no strings attached. It can be a gift certificate, but no coupons, no free consultations or inspections, no buy one/get ones or X% offs (this promo is aimed at generating goodwill, not necessarily an immediate sale).
If you'd like to participate, call 719-390-5080 or email easystreetorders@yahoo.com
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Tuesday, November 29, 2011
Saturday, November 26, 2011
Newsletter ads available through Nov 30th
It's short notice, I know, but I have some advertising space available on the Holiday issue of the Stratmoor Hills Newsletter from now until Wed (must deliver newsletter by Dec 1).
The newsletter comes out twice a year and is hand delivered to 540 homes in the Stratmoor Hills Neighborhood Association (north B St, south of Cheyenne Meadows Rd). Complimentary copies are also furnished to the Fire Dept, The Utilities and Water Depts and the Sherrifs Office and County Commissioners.
Cost for a black and white ad is $35 for business card size, $55 for a 1/4 page, $100 for a 1/2 page or $175 for a full page.
Space and time are limited. Call 719-390-5080 or email EasyStreetOrders@Yahoo.com to take advantage today.
Thursday, November 17, 2011
Magnetic Business Card Calendar Special
Now through November 30, 2011
Magnetic Business Card 2012 Calendars, just 35 cents each. NO MINIMUM
Your business card adheres to the front, magnet on back.
Instant Promotional
Order today by calling 719-390-5080 or email EasyStreetOrders@yahoo.com
- cover choices may be limited on quantities under 300
- flat rate shipping $7 to the Continental U.S.
Wednesday, August 17, 2011
Local Advertising Opportunity, Security/Widefield
Newsletter ad opportunity, Security - Copperfield HOA newsletter, 425 delivered to residents (off Crawford), full color business card size ad - $35. Call or email Easy Street Designs today. Spots are limited.
Monday, August 15, 2011
Promotional Sun Shade and LED keychain light sale
Now through August 22, save big on car sun shades and LED keylights from Norwood.
To take advantage, call or email Easy Street Designs today!
719-390-5080, easystreetorders@yahoo.com
Click on the flyer image for more information.
Friday, July 22, 2011
Stratmoor Hills Newsletter ads - Just $25 for 600 residential distribution
The Stratmoor Hills Neighborhood Association is preparing to distribute the first of the two newsletters they produce annually. The 12 page black and white publication is hand-delivered to 600 Stratmoor Hills residents. Copies are also provided to the Stratmoor Hills Fire Dept, The El Paso County Sheriff's office, and El Paso County commissioners.
We have ad space available at $25 per business card (3.5" x 2") space.
If you'd like to be included, please call Easy Street Designs at 719-390-5080 or email easystreetorders@yahoo.com ASAP.
Thanks
Stratmoor Hills covers the area between B Street and Cheyenne Meadows and from Venetucci to Westmeadow.
We have ad space available at $25 per business card (3.5" x 2") space.
If you'd like to be included, please call Easy Street Designs at 719-390-5080 or email easystreetorders@yahoo.com ASAP.
Thanks
Stratmoor Hills covers the area between B Street and Cheyenne Meadows and from Venetucci to Westmeadow.
Sunday, July 17, 2011
Is Social Networking Becoming a Tower of Babel?
Google is re-entering the social network arena with Google Plus. Although it’s not yet available to everyone, the trial phase has exceeded even the company’s own grand expectations. Facebook’s users continue to grow, LinkedIn had a very successful public stock offering. Twitter usage continues to climb and there are dozens if not hundreds of other smaller players in the social media game, with more entering every day. In addition, there are companies whose business model is based on usage of other networks. Hootsuite, for example, allows you to post to a number of different social media sites at once. Other companies offer services that include data mining, people finding, industry searches and more.
For the small business owner or independent service professional, it can all be a bit overwhelming. At what point does it all just become noise? The number and variety of social networking sites is likely to continue to grow exponentially. How do you keep up with it all?
First of all, don’t panic. You don’t have to keep up with it all. When you go to an all you can eat buffet, and there are 17 different entrees, you’re not required to eat them all. Focus on what interests you and build from there.
Second, if you’re using social networking sites for networking, just rely on the same principals that apply to any form of networking. Networking groups, whether live and in person, or on the web, are places to make and maintain contacts, which may lead to very productive business relationships or may not. A networking group or site can be viewed as a relationship farm. The productive fruits of your labor should be harvested and stored for best results.
Social networking sites are really shared databases on steroids. People enter information into the database which can be shared with everyone or with a select group. You can make use of that database to create a personal database of your own, with just a simple spreadsheet or add more detail to your email contacts list. For efficient target marketing purposes, you don’t want to store information about everyone on your Friend, or Contact, or Followers lists; only those that you actually do business with or have a high likelihood of doing business with. You decide what information is important. For example, I’ve added keywords in the notes section in which I enter the product or products that customer orders most often. That way, if I’m having a special on a particular product, I can search for those who are most likely to take advantage of it, rather than spending time and/or money promoting a product to someone who hasn’t ordered any of it in the 10 years we’ve been doing business.
I’ve only started updating my own database recently. it occurred to me that trying to stay in touch with my core customers through a half dozen different online networks, on which only a small fraction of my connections are ever going to see any particular post, is probably not the most efficient way to make use of the media. It’s interesting and fun, but how do I put it to good use? Social networks can help you add more useful information to your business databases, such as birthdays, interests, hobbies or anything that might help you target a particular marketing campaign more effectively.
All this great software and these communications tools are offered “free” because the companies behind them resell your viewing time in the form of advertising and your personal information in the form of market research and targeted databases. Why not make the relationship reciprocal? Be a consumer of the information as well as a contributor. Use it as much or as little as you want, how you want, on your schedule and on your terms. Take what you need and don’t worry about the rest. When you walk into a real life networking event and there are dozens of conversations going on at once, you don’t try to participate in all of them. You engage in one at a time and make the most of it. You can run around and hand out a business card to everyone, or you can take the time to get to know a handful of people a little better. Which do you think will benefit you more in the long run?
Social networking doesn’t have to be a Tower of Babel. It can be more like a mall full of coffee shops. Visit the ones you want, try a new one or frequent a favorite one. Meet someone new or catch up with an old friend and try to make the experience productive, whether you’re working on a business or personal relationship (they often overlap). In any case, always remember, you’re in charge. What you put into it and what you get out of it is entirely up to you.
For the small business owner or independent service professional, it can all be a bit overwhelming. At what point does it all just become noise? The number and variety of social networking sites is likely to continue to grow exponentially. How do you keep up with it all?
First of all, don’t panic. You don’t have to keep up with it all. When you go to an all you can eat buffet, and there are 17 different entrees, you’re not required to eat them all. Focus on what interests you and build from there.
Second, if you’re using social networking sites for networking, just rely on the same principals that apply to any form of networking. Networking groups, whether live and in person, or on the web, are places to make and maintain contacts, which may lead to very productive business relationships or may not. A networking group or site can be viewed as a relationship farm. The productive fruits of your labor should be harvested and stored for best results.
Social networking sites are really shared databases on steroids. People enter information into the database which can be shared with everyone or with a select group. You can make use of that database to create a personal database of your own, with just a simple spreadsheet or add more detail to your email contacts list. For efficient target marketing purposes, you don’t want to store information about everyone on your Friend, or Contact, or Followers lists; only those that you actually do business with or have a high likelihood of doing business with. You decide what information is important. For example, I’ve added keywords in the notes section in which I enter the product or products that customer orders most often. That way, if I’m having a special on a particular product, I can search for those who are most likely to take advantage of it, rather than spending time and/or money promoting a product to someone who hasn’t ordered any of it in the 10 years we’ve been doing business.
I’ve only started updating my own database recently. it occurred to me that trying to stay in touch with my core customers through a half dozen different online networks, on which only a small fraction of my connections are ever going to see any particular post, is probably not the most efficient way to make use of the media. It’s interesting and fun, but how do I put it to good use? Social networks can help you add more useful information to your business databases, such as birthdays, interests, hobbies or anything that might help you target a particular marketing campaign more effectively.
All this great software and these communications tools are offered “free” because the companies behind them resell your viewing time in the form of advertising and your personal information in the form of market research and targeted databases. Why not make the relationship reciprocal? Be a consumer of the information as well as a contributor. Use it as much or as little as you want, how you want, on your schedule and on your terms. Take what you need and don’t worry about the rest. When you walk into a real life networking event and there are dozens of conversations going on at once, you don’t try to participate in all of them. You engage in one at a time and make the most of it. You can run around and hand out a business card to everyone, or you can take the time to get to know a handful of people a little better. Which do you think will benefit you more in the long run?
Social networking doesn’t have to be a Tower of Babel. It can be more like a mall full of coffee shops. Visit the ones you want, try a new one or frequent a favorite one. Meet someone new or catch up with an old friend and try to make the experience productive, whether you’re working on a business or personal relationship (they often overlap). In any case, always remember, you’re in charge. What you put into it and what you get out of it is entirely up to you.
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