By Ed Duffy, Easy Street Designs
When Eli Estrada found $140,000 in unmarked cash in the street, he wasn't thinking promotional value. He was thinking "What's the right thing to do.". He decided to call the police and turn in the cash. While many have criticized his decision, the reward has been immense. Not only did he reinforce his own image of himself as an honest man, but his story is all over the news and the internet, along with the fact that he is part owner of the Tuff Turf franchise in Huntington Park, California.
Eli could have kept the money. He'd be $140,000 richer and nobody would have been the wiser. Instead, after returning the money he has received millions of dollars worth of exposure. Perhaps an unintended consequence, but a well-deserved one. Kudos to Mr. Estrada, and his partner, who was with him when he found the cash.
Tuff Turf is located at 3418 Hill St Huntington Park, CA 90255-6432, 13.77 miles from the center of Long Beach, CA. Phone: (714) 342-8873