If you're not familiar with our Neighborhood Values product, details are here. Contact Easy Street Designs at EasyStreetOrders@Yahoo.com, 719-390-5080 or 109 Kiva Rd in Security if you'd like to place your ad on this or future mailings.
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Friday, February 1, 2013
Neighborhood Values mailing for mid February
If you're not familiar with our Neighborhood Values product, details are here. Contact Easy Street Designs at EasyStreetOrders@Yahoo.com, 719-390-5080 or 109 Kiva Rd in Security if you'd like to place your ad on this or future mailings.
Tuesday, January 22, 2013
Neighborhood Values postcard mailing 01/31/13
The 12"x6" full color postcards will go to approximately 1555 residential addresses, east of Powers and on either side of Fontaine Blvd (north and south). Neighborhoods include The Glenn, Peaceful Valley Estates, Cottonwood Meadows, Lorson Ranch and Peaceful Valley Country Club Estates.
If you're not familiar with our Neighborhood Values product, details are here. Contact Easy Street Designs at EasyStreetOrders@Yahoo.com, 719-390-5080 or 109 Kiva Rd in Security if you'd like to place your ad on this or future mailings.
Tuesday, January 15, 2013
Facebook's new search tool - Graph Search
By Ed Duffy
Facebook founder Mark Zuckerburg did a pretty good job of hyping up the "major announcement" that took place today at Facebook headquarters. While market reaction was less than jubilant, the new search tool he announced will add significant value to users and to advertisers.
The search tool called "Graph Search" will allow users to search the Facebook site for public posts, likes, pictures, interests and more, as well as items posted by their Facebook friends. Up to now, when you posted a picture of the Grand Canyon, your post would move its way down the timeline and perhaps after a few days, might never have been seen by anyone again. Now if one of your friends searches Facebook for Grand Canyon, your post will come up. It's actually kind of surprising that it took them this long. Site search is pretty routine for most sites. Perhaps they were trying to work out the best way to collect and monetize search data.
In any case, the new feature will make the site more interesting and useful to users and make posts for things like business pages more valuable by giving them new life. That new product announcement you posted 6 months ago is now much more likely to be viewed by many more people. No doubt advertisers will also be able to make use of new data as well, targeting people who searched for Mexican restaurants in a specific locale for example.
The roll out will be gradual. The feature will become available to a few hundred thousand users immediately, with more added as they work the bugs out. At first the search will focus on people, photos, places and interests. As a business user, it might be wise to share your business posts on your personal page, using comments which include the name of the business, location and product.
With hundreds of millions of users worldwide, the question for Facebook has always been how to monetize all those eyeballs. This new feature, by itself, may not have an immediate huge impact on earnings, but it's another incremental increase in value. They don't necessarily have to hit home runs so long as they keep getting hits. I think this one is a hit.
Facebook founder Mark Zuckerburg did a pretty good job of hyping up the "major announcement" that took place today at Facebook headquarters. While market reaction was less than jubilant, the new search tool he announced will add significant value to users and to advertisers.
The search tool called "Graph Search" will allow users to search the Facebook site for public posts, likes, pictures, interests and more, as well as items posted by their Facebook friends. Up to now, when you posted a picture of the Grand Canyon, your post would move its way down the timeline and perhaps after a few days, might never have been seen by anyone again. Now if one of your friends searches Facebook for Grand Canyon, your post will come up. It's actually kind of surprising that it took them this long. Site search is pretty routine for most sites. Perhaps they were trying to work out the best way to collect and monetize search data.
In any case, the new feature will make the site more interesting and useful to users and make posts for things like business pages more valuable by giving them new life. That new product announcement you posted 6 months ago is now much more likely to be viewed by many more people. No doubt advertisers will also be able to make use of new data as well, targeting people who searched for Mexican restaurants in a specific locale for example.
The roll out will be gradual. The feature will become available to a few hundred thousand users immediately, with more added as they work the bugs out. At first the search will focus on people, photos, places and interests. As a business user, it might be wise to share your business posts on your personal page, using comments which include the name of the business, location and product.
With hundreds of millions of users worldwide, the question for Facebook has always been how to monetize all those eyeballs. This new feature, by itself, may not have an immediate huge impact on earnings, but it's another incremental increase in value. They don't necessarily have to hit home runs so long as they keep getting hits. I think this one is a hit.
Monday, January 7, 2013
Neighborhood Values Postcard mailing, January '13
Our first Neighborhood Values postcard mailing of the year will be to approximately 1,558 addresses in central Widefield, specifically to carrier routes C010, C011 and C013.
I'd like to get this one in the mail around the 15th, so if you want to be included, please call or email ASAP. As always, price (10 cents per address) includes ad layout if needed, printing and postage.
If you're not familiar with our Neighborhood Values postcard mailings, Get Details Here.
I'd like to get this one in the mail around the 15th, so if you want to be included, please call or email ASAP. As always, price (10 cents per address) includes ad layout if needed, printing and postage.
If you're not familiar with our Neighborhood Values postcard mailings, Get Details Here.
Tuesday, December 18, 2012
Ad space available - Knights bingo sheets
Time for another run of 1,000 Knights of Columbus bingo tally sheets. You can include your 3" x 4" ad for just $15, or 3" x 8" ad for $30. We're printing this run on Thursday, so call or email ASAP if you want in. - EasyStreetOrders@yahoo.com, 719-390-5080.
More details here.
Friday, November 16, 2012
Stratmoor HIlls Newsletter ads, Colorado Springs
The Stratmoor Hills Neighborhood Association publishes two newsletters each year. One in August and another in November. We are currently working on the November edition.
600 newsletters will be hand delivered to residents at the end of November. We have several business card ad spaces available at $35 each. The newsletter is 12 pages, black and white. Deadline for ordering ads is noon on November 26th.
Stratmoor Hills is roughly the area between B Street and Cheyenne Meadows Rd and from Eastmeadow to Venetucci Blvd.
To reserve your ad call Easy Street Designs at 719-390-5080 or email EasyStreetOrders@yahoo.com
600 newsletters will be hand delivered to residents at the end of November. We have several business card ad spaces available at $35 each. The newsletter is 12 pages, black and white. Deadline for ordering ads is noon on November 26th.
Stratmoor Hills is roughly the area between B Street and Cheyenne Meadows Rd and from Eastmeadow to Venetucci Blvd.
To reserve your ad call Easy Street Designs at 719-390-5080 or email EasyStreetOrders@yahoo.com
Friday, November 9, 2012
Marketing Lessons from the 2012 Presidential election
By Ed Duffy
As I've said before, political campaigns, especially Presidential campaigns are a great case study in marketing. In most commercial marketing, companies try to influence decisions on an ongoing basis. You may not choose to buy X Brand chewing gum today, but maybe you'll buy it tomorrow, or the next day. In Presidential elections, your target makes one choice, one time, every four years. If your marketing effort fails just once, it's game over. You're out of business.
Republicans were feeling pretty good going into the election. It seemed like Romney was on a roll. The President's performance record was pretty bad and Mitt thought he had positioned himself as a viable alternative. What went wrong? What lessons can be learned?
Lesson one - Know your customers. The President caught a lot of heat in some circles for doing "fluff" interviews on shows like The View, David Letterman, Jay Leno, MTV and such. It was said he should be doing serious news shows and talking about "real issues". The American voter wanted substance, not fluff. This argument totally missed the mark.
Most American voters do not watch several hours of hard news every day. They watch The Voice, The Cardasians, Leno, The Daily Show, and other amusing entertainment shows. You have to go where your audience is, not where you want them to be. The biggest political TV event of the campaign drew 70 million viewers (the first Presidential debate). That includes children, foreigners and non-voters. There were about 120,000,000 votes cast in the election. I think it's safe to say that over half the voters didn't even watch the big event.
President Obama went to where the voters live. Mitt Romney did not. Voters were familiar with Obama. Romney was a guy they heard about, but didn't see much.
Lesson two - Engage your customers. President Obama won the overwhelming share of the minority vote. Is this because minority voters are genetically Democrat? Of course not. But Democrats aggressively recruit candidates and voters by putting boots on the ground in minority communities. If Republicans ever want to get a significant share of the minority vote, they'll have to go get it. It's not enough to sit in a studio 100 miles away from an ethnic neighborhood and say "Look, we have some black guys and Hispanics in our party." You have to show up. The crowds might be sparse and the returns small at first, but if you don't make the investment, you're just going to maintain a big piece of a shrinking pie.
Most American voters are not economics majors or experts on cultural issues. They're focused on work, family, hobbies, sports, playtime and generally going about their daily lives. If you want to reach them in a national political effort, you have to insert yourself into that routine. Otherwise, it's like having a website but not advertising it. Yes, technically everyone can access it, but what's going to bring them to it? You have to go where they live and tell them about it.
As I've said before, political campaigns, especially Presidential campaigns are a great case study in marketing. In most commercial marketing, companies try to influence decisions on an ongoing basis. You may not choose to buy X Brand chewing gum today, but maybe you'll buy it tomorrow, or the next day. In Presidential elections, your target makes one choice, one time, every four years. If your marketing effort fails just once, it's game over. You're out of business.
Republicans were feeling pretty good going into the election. It seemed like Romney was on a roll. The President's performance record was pretty bad and Mitt thought he had positioned himself as a viable alternative. What went wrong? What lessons can be learned?
Lesson one - Know your customers. The President caught a lot of heat in some circles for doing "fluff" interviews on shows like The View, David Letterman, Jay Leno, MTV and such. It was said he should be doing serious news shows and talking about "real issues". The American voter wanted substance, not fluff. This argument totally missed the mark.
Most American voters do not watch several hours of hard news every day. They watch The Voice, The Cardasians, Leno, The Daily Show, and other amusing entertainment shows. You have to go where your audience is, not where you want them to be. The biggest political TV event of the campaign drew 70 million viewers (the first Presidential debate). That includes children, foreigners and non-voters. There were about 120,000,000 votes cast in the election. I think it's safe to say that over half the voters didn't even watch the big event.
President Obama went to where the voters live. Mitt Romney did not. Voters were familiar with Obama. Romney was a guy they heard about, but didn't see much.
Lesson two - Engage your customers. President Obama won the overwhelming share of the minority vote. Is this because minority voters are genetically Democrat? Of course not. But Democrats aggressively recruit candidates and voters by putting boots on the ground in minority communities. If Republicans ever want to get a significant share of the minority vote, they'll have to go get it. It's not enough to sit in a studio 100 miles away from an ethnic neighborhood and say "Look, we have some black guys and Hispanics in our party." You have to show up. The crowds might be sparse and the returns small at first, but if you don't make the investment, you're just going to maintain a big piece of a shrinking pie.
Most American voters are not economics majors or experts on cultural issues. They're focused on work, family, hobbies, sports, playtime and generally going about their daily lives. If you want to reach them in a national political effort, you have to insert yourself into that routine. Otherwise, it's like having a website but not advertising it. Yes, technically everyone can access it, but what's going to bring them to it? You have to go where they live and tell them about it.
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