Advertising Opportunity, Bingo Tally Sheets, Security/Widefield

We have space available for advertising on an upcoming run of Knights of Columbus bingo tally sheets.

Your ad can appear on 1,000 sheets for as little as $15 (approx 4.25" x 3") or $30 (approx 8.5" x 3". The sheets are given to each bingo player to keep track of which games are being played and what the prizes are. 1,000 sheets typically lasts the Knights about 3-4 weeks, depending on attendance.

If you'd like to be on the next run, call 719-390-5080 or email easystreetorders@yahoo.com

QR Code Posters Help Customers Connect

You've probably heard something about QR codes. But have you found a good use for them yet?

If you haven't heard of them before, they're essentially UPC codes for websites. Most smart phones and tablets now come with software that will read these codes off posters, labels, flyers or wherever you print one. You simply click like you're taking a picture and the app takes you directly to the website for that particular QR Code.

One no-brainer use for these two-dimensional hyperlinks is in-store posters for your social pages. Social pages can be a great way to stay in touch with customers, alert them to sales, new products, remind them of upcoming events, etc. But getting them to "Like" or "Follow" you can be a challenge. What if they could do it while they were standing in your shop or office, with the click of a button? You're already on their mind (they're in your store) and there's a big ole QR code right in front of them. Nothing to type. Nothing to remember. Just point and click.

Easy Street Designs now offers these posters, full color and laminated. Initial set up is $15 and includes up to 4 QRStuff.com QR codes. You can use your own QRStuff.com or other QR code generating account, or Easy Street can generate codes for you. Once the poster is set up and on file, a laminated print is just $2.50.

As quick as taking a picture with a cell phone, customers can surf to your main site, Facebook, Twitter, LinkedIn or check in on Foursquare. Make it easy to stay connected. Call or email Easy Street Designs at 719*390-5080 or EasyStreetOrders@yahoo.com

It's Time! Don't Miss Out on the 2012 Fountain Valley Community Guide

Work on the 2012 Fountain Valley Community Guide is underway. Ad spaces are still available, but space is limited. Don't miss out. Call 719-390-5080 or email EasyStreetOrders@Yahoo.com to reserve your spot today!

More Details Here

New - Bookmark Advertising from Easy Street Designs

Easy Street designs is pleased to announce our new bookmark
advertising product.

Bookmarks are a great way to make a lasting impression on
potential new customers, and to perpetuate “top of the mind” awareness among existing
customers.

Our first project is in conjunction with The $4 Bookstore at 2515 Airport Rd in Colorado Springs, where you’ll find hardcover books for $4 or less and paperbacks for $2 or less.

Bookmarks are full color, 2-sided, 14 point glossy stock and measure 2” x 8”.

Ads are available for $35 for a 2” x 2” or
2 spaces (vertically or back to back) for $60.
Price includes layout if needed. Price covers one run, which is 1,000 bookmarks.

Bookmarks will be distributed free to local customers by
The $4 Bookstore.

Get your space today! Call
Easy Street Designs at
719-390-5080 or email
EasyStreetOrders@yahoo.com.

Being too clever can make value a tough sell

When I put together ShopTheHood.com I decided to include quite a few features that I thought were pretty nice perks, especially given the pricing I put on it. Perhaps they were. The problem was, I'm an elevator speech kind of salesperson. I tend to do business directly with other small business owners who I know are also very busy and pressed for time. As a result, I've tried to devise marketing products that I can explain in a couple of minutes. This one didn't fit the bill. When I did try to explain it, it just sounded cumbersome and probably a bit confusing. Someone used to doing longer presentations may have made it work, but that's just not my wheelhouse.

So, I went back and tweaked the deal. (here's the new Advertiser Info page) The concept remains the same. The terms are simplified and the pricing even came down a bit. The important thing is, it's a value I can explain in a manner that makes sense for me and for the prospective customer.

Lesson learned? Make sure your value proposition is tailored, not only to your customers needs, but to your strengths as well.

Win a Holiday Gift Bag

Enter to win one of 5 Holiday Gift Bags at Easy Street Designs.
Featuring:
Kettlecorn from
Colorado Gourmet Kettlecorn
Homemade jam from
Izzie's Sweet Treats
Free 16 oz Latte from
Chick's Espresso
and lots more goodies.

Must register in person at Easy Street Designs, 109 Kiva Rd, Colorado Springs, CO
One entry per person per visit please.
Limit of one winner per household.
Drawing will be after close of business on December 22, 2011.

Christmas Basket Give-Aways, Stuff Wanted

Here at Easy Street Designs, we used to give away one large prize as part of a holiday drawing. With the down economy, we decided a couple of years ago that 5 smaller prizes would bring some good cheer to 5 times as many families, so we put together Christmas Baskets full of toys and games and coloring books and such. They've been a big hit.

This year we want to add a new twist - free goodies from our business customers (can be for kids or adults). Naturally, businesses that donate to the prize baskets will appear on the posters and in the basket itself. You may also add your business card, flyer or brochure to the prize.

Prize should be stand alone, no strings attached. It can be a gift certificate, but no coupons, no free consultations or inspections, no buy one/get ones or X% offs (this promo is aimed at generating goodwill, not necessarily an immediate sale).

If you'd like to participate, call 719-390-5080 or email easystreetorders@yahoo.com